This year has raced by all
too quickly. It seems like only
yesterday Roy Rice was stepping down after assuring us one last time
that it was a great day to be in
Meetings. The efforts of the Board and Staff combined with those
of the many organizing and governing committees to
ensure another banner year for
Office
Move. 2001-2002
saw a major improvement in the location of the
Other
Initiatives. We’ve
made progress in other areas as well.
Our first student chapter at
Volunteers. None of this would have been possible without strong
support from our Sponsors and from you, the members of the Society. We are a community of volunteers that can go
only as far as you are willing to take us.
This year your contributions have been truly magnificent. I looked at the names of all those involved
in our special meeting organizing committees, our symposium organizations, our
working group structure, our governing committees, as well as those involved in
our many ongoing initiatives and counted well over 300 names. To each of you I extend a heart-felt thank
you. And to the rest of our members, I
invite you to join any of these activities to help provide
Focus on the Decision
Maker. I have tried to use my term as President, not
only to keep the Society moving forward, but also to encourage decision makers
to make better use of their analysts. In
recent months I’ve heard that some analysts are falling short of decision
makers’ expectations. Criticisms include
concern that some analytic products look more like a sales brochure than a
study result and that some presenters seemed to lack a depth of knowledge in
their subject material. This may be a
result of analysts attempting to provide increasingly comprehensive material in
simplified formats in an ever-decreasing turn-time. The problem here is that even with new tools,
new sciences, and new methodologies, there can be no replacement for real data
in the hands of a knowledgeable analyst.
Gathering these data and creating knowledgeable analysts takes
time. In the best of worlds, the analyst
will already have collected the information and gained new insights before the
questions are asked, which facilitates the fast and accurate reply. In many areas, however, the data may not be
available and the hard thinking has yet to be accomplished. In those cases, a good analyst will still try
to help, but needs to ensure the decision makers understand fully the
limitations of the process. We should
never be afraid to express what we know but we should always provide the
caveats that allow the decision maker to weigh our inputs properly.
We can avoid mistakes by listening carefully to the questions posed by the decision maker. Our response should be first to answer the question that the decision maker asked and to follow that, if appropriate, by answering the question that should have been asked. If we do only the former, we deprive the decision maker of full insight into a topic. If we do only the latter, we’ll convince the decision maker we weren’t listening and instead are trying to sell a solution. By doing both, we show we’re responsive to the decision maker’s needs AND that we have a depth of knowledge that can help the decision maker sort through the issues. We analysts should never limit our inputs to what the decision makers want to hear; our job is to tell the decision makers what they need to hear. Doing so will ensure that we truly have focused on the decision maker.